Superstorm Sandy and the role of social media

Superstorm Sandy presented many challenges, including the dissemination of information to individuals without power and/or internet access. At WLS, we decided to try using social media – Facebook and Twitter – to enhance our ability to share information about access to libraries, weather and traffic conditions, and overall safety issues related to the storm.

Shira Zwebner from Drive Action Digital has been working with WLS to develop our social media efforts and she prepared a report that reviews the impact WLS’s social media efforts had during and after the storm. It’s an interesting and quick read that highlights the growing influence of social media as an information outlet.